Years ago, I assisted a Creative Director in editing film. It was the first time I edited film, and I must have been slow and meticulous. Boxes of foot-long strips of 35mm film from a photo shoot were waiting for me, and people were waiting for the final shots. My picks were good, but I took too long. So the Creative Director pulled me aside. She wasn’t trying to rush me. She wanted me to focus on one thing.
“When you pick film, go by feeling first.”
What she meant was don’t focus on the technical yet. Focus on the connection. Don’t think. Just feel. The thinking can slow you down, and worse, you can lose the connection.
That advice has always stayed with me.